A lot of people view millennials as
a generation who is stuck with smartphones and technologies; lacking the
capability to invent and think out of the box like their ancestors. The
availability of tech advancements has actually been quite favorable for the
development of intellectual capability and intelligence in this generation. So,
viewing them as a bunch of youngsters glued to their smartphones is surely not
right. They are capable of being much more than that and they are successfully
proving their niche in different walks of life. From fashion industry to
corporate world, millennials are ruling the world with their innovative ideas
and ingenious perspective. The negative connotations about this generation are
certainly overpowered by the positive ones.
The Co-Creators
Apart from being exceptionally
talented and ingenious, millennials are also the co-creators for brands across
various verticals. They are capable of engineering products and devising
strategies for a better service experience. A lot of brands have started
involving consumers in the development process to create products that suit
their needs. Recently, a popular brand that offers packed potato chips appealed
for consumer involvement in the conception of new flavors. The consumers
actively participated in the whole process of selecting new potato chip
flavors. Now, this didn’t just help the brand offer products that were meeting
the requirements and expectations of consumers but also helped in marketing it.
Consumers eagerly waited for the new flavors to hit retail shelves and the
brand gained a lot of profits with the aid of this strategy. Making the
millennial consumers, co-creators is one amongst the sure shot ways to achieve
success in the corporate world.
Co-Creation In The Outsourced Customer Service Domain
Businesses in almost every vertical
have realized how efficacious co-creation is as a strategy to involve consumers
in the conception and development of new products. However, most enterprises
that offer outsourcedcustomer service in India are not aware of the efficiency of this
strategy. Co-creation has been a part of
the outsourcing domain for a long time but still, it is new to this industry.
Enterprises that offer call centerservices in India gather consumer feedback and make reports out of the
same for partner businesses. These reports are deployed to remodel products and
operations in adherence with the requirements and expectations of the
consumers. The feedback is hardly deployed to co-create the strategies to serve
customers better.
Accumulate Feedback For Helping Your Customers Co-Create
Whether you offer live chat supportservices or any other outsourced solution, feedback can be deployed to
co-create strategies and services. This will immensely help you deliver support
and services that can be propitious for your partner businesses. Co-creation in
the outsourced domain aims to customize the operations to suit consumer
requirements and serve them better. Enabling customization and reducing
glitches is the overall process through this strategy can be immensely
beneficial. So, if you are still not harnessing the potential of feedbacks and
consumer co-creation then you certainly are missing an opportunity to succeed
in your respective business domain.
Author’s Bio – Herein, the author has elaborated how co-creating
services with consumer feedback can be lucrative for businesses that offer outsourcedcustomer service in India.
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