Success in business is a result of different factors. Dynamics like cost, quality and customer service play a major role in deciding whether your product/service will be a success or not. However, there is one factor that not many are aware of, which is known to drive sales upwards and profits skywards. This hidden factor that influences customer decisions without them even knowing it is…Surprise! Surprise! Their very own ignorance. However, with passing time and easy accessibility of knowledge via the Internet, we are seeing customer ignorance fade quite rapidly. But, there are still times when companies that reap rewards because of this ignorance fail to realize this fact. They credit their success to their very own ingenuity and hard work. For example, a company in the US making profits through their product will start suffering losses if/when their customers come to know about a better product imported from Mexico sold at a lower price. And, given the prolife...